Saturday, January 4, 2020

Rural women empowerment through online business-A case study of Sindhi hand made dresses and handicrafts.

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Rural women empowerment through online business-A case study of Sindhi hand made dresses and handicrafts.

Women empowerment:
Women empowerment process by which women gain power and control over their own lives and acquire the ability to make strategic choices is called women empowerment.

Rural women empowerment:

Education is the most important factor for the development of rural areas. Education takes us away from over population and also tell us how to fight with poverty, darkness and tradition backwardness. To improve the progress of society women in Pakistan playing an important role through their participation as social as well as economic activities directly or indirectly.
Rural women in Pakistan face many difficulties in every expect of life due to illiteracy. When women become empower, they contribute to their family income and become more energetic leader in their whole communities. In other words, we can say that if you built a woman, you built a community. Investment in the women is the smart investment, when she is empowered her generation and her family is empowered. Rural women are looking for different activities to be empower like hand made things such as embroidery dresses, handmade bags etc.
Women empowerment has following components:

  • Women have rights to do anything by their own choices.
  •     They have right to control their own lives both with in and out of their world.
  •     They have ability to make changes in social and economic societies.

How to empower women:

  • Following are the ways to empower women
  • Providing education.
  • Encouraging women to develop in their fields they are good at and make a career.
  • Providing minimum need like food, medical facilities and good houses.

Why need of women empowerment:

The main problem that were faced by women in past and still today these problems are continued.

  • Gender inequality
  • Women education
  • Dowry
  • Marriage in same cast and child marriage (still existing)

Women Literacy Rate:

In 2009 to 10 the literacy rate in Pakistan marginally increased to 57.7 per cent due to an increase in the literacy ratio of females in rural areas. During the preceding year the literacy rate was 57.4 per cent. The male literacy rate stood at 69.5 per cent while it was 45.2 per cent for females. According to the official definition, the literacy rate is that percentage of the population ten years and above which is able to read and write in any language. Though more than half of the rural population is illiterate, the ratio improved by over half a percentage point to 49.2 per cent by June 30, 2010 due to an increasing number of women and girls who can read and write. The female literacy ratio improved to 34.2 per cent, a progress of 0.8 per cent in a year. In rural areas, the 63.6 per cent male literacy rate improved by only 0.4 per cent in comparison. The literacy rate in urban areas marginally declined due to a dip in the number of men who qualify as literate. The urban literacy ratio decreased 0.1 per cent to 73.2 per cent, due to a fractional reduction in the male literacy rate. At present more than eight out of ten urban males are educated but the ratio is below that of 2008-09. The provincial literacy rates also depict interesting trends. In Punjab and Khyber-Pakhtunkhwa, the number of educated people increased, while it decreased in Sindh. The figure remained stagnant in Baluchistan at 51.5 per cent. Punjab turned out to be the most educated province, followed by Sindh, Baluchistan and Khyber -Pakhtunkhwa. In Sindh the percentage of educated people dropped by one per cent to 58.2 per cent in 2009-10. The declining ratios were witnessed across the divide, rural, urban, females and males. Contrary to that in Punjab the literacy rate increased to 59.6 per cent. Over half of the rural population is literate and the urban literacy ratio stood at almost three-fourth in the province. In Khyber-Pakhtunkhwa the literacy rate increased to 50.9 per cent, a progress of almost one per cent. The rural literacy rate increased to 48.4 per cent but the urban literacy dipped by 0.4 per cent. The urban literacy rate increased while the rural literacy rate declined. In terms of level of education, near four out of ten literate people are not even matriculates. Another one out of ten is below intermediate, the survey reveals. Only 4.7 per cent of the total literate population has cleared intermediate but not bachelor’s and just 4.3 per cent have a bachelor’s or above. Even today over four out of ten Pakistanis are illiterate according to official figures.

Barriers to Girls’ Education:

 Within the School System Many of the barriers to girls’ education are within the school system itself. The Pakistan government simply has not established an education system adequate to meet the needs of the country’s children, especially girls. While handing off responsibility to private school operators and religious schools might seem like a solution, nothing can absolve the state of its obligation, under international and domestic law, to ensure that all children receive a decent education something that simply is not happening in Pakistan now. Moreover, despite all the barriers, many people interviewed for this report described a growing demand for girls’ education, including in marginalized communities. Barriers to Girls’ Education outside the School System Aside from the barriers to education within the school system, girls also face barriers in their homes and in the community. These include poverty, child labor, gender discrimination and harmful social norms, and insecurity and dangers on the way to school.

How we can empower the handmade works of rural women of Sindh Pakistan:

There are many women in all over the world who are working in the rural areas of their country, they made clothes, handkerchief, embroidery  , doing stitching with their  hand and that embroidery and stitching are more attracting over the machine made goods .
So the thing is that how we can support that rural women of Sindh , we can help them to via modern technology we post their woks in social media “ twitter , Facebook , Instagram and so many other websites “ or in other way we  can give them training  to learn how they use that websites  and computer and android apps , this is very helpful for them in this time period “ The period of technology “ .
Many companies are working in this idea but they not giving the actual amount of their work , they are getting benefits to themselves , So in our point of view we can establish non for profit training institutes to encourage that women’s and appreciate their work and made them an  Entrepreneur and make them independent. 
The second option to empower their work is if they learn how to use apps and computer system and they sign in social media app but as we all know that it’s very hard thing to get popular the newly made pages and websites, so we take their embroidery’s photos and post that photos on already famous page and websites in worldwide so help them to selling their goods through online and get share in their profit and also in lose, this is a good idea in our point of view.

A case study of handicrafts of Sindhi women:

A city of Sindh named halla near the Hyderabad city is very famous for the handmade dresses of Sindhi culture included Sindhi women dresses , ajrak , men’s cultural Sindhi  topi and many other goods of women like shoes shawls , are available in every bus stops and petrol pumps with high prizes , the quality of goods are also best .  Shopkeepers collect the goods from rural areas of Sindh like thar, halla, umerkot, and sukkur and also many other and cities.
Umerkot and Halla are two cities which are very famous for Sindhi cultural dresses and handicrafts.


Students of BBA 2K19 Batch, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Sindh.


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