Tuesday, January 7, 2020

Can tourism play any role in the economy of Pakistan?

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Can tourism play any role in the economy of Pakistan?


Tourism is the activities of people travelling to and staying in places outside their usual environment for leisure, business or other purposes for not more than one consecutive year. Tourism industry is important for the benefits it brings and due to its role as a commercial activity that creates demand and growth for many more industries.


Pakistan is located in the hub of south Asian subcontinent. Given the geographic location of Pakistan it is heaven for tourist. Pakistan has been blessed by nature with some of the excellent and breath-taking visiting spots that are placed nearly all over the country. Especially, the northern areas and the Kashmir region are one of the most frequently in Pakistan include the Murree Hills, Bhurban, Ayubia, Patriata,Kaghan valley,Naran valley,Neelam valley and Swat valley. This past of the country is famous all around the world for its sky-high mountains, beautiful green valleys, mighty rivers, plentiful wildlife and beautiful lakes.

Now the question arises that can Tourism play any role in the economy of Pakistan? So if we see the previous condition of Pakistan’s economy about tourism, according to the Travel and Tourism competitive Report 2017 released by the World Economic Forum, the direct contribution of travel and tourism to Pakistan’s GDP in 2015 was US$328.3 million, making 2.8% of the total GDP. According to the World Travel and Tourism Council (WTTC) , the direct contribution of tourism to Pakistan’GDP in 2016 was US$7.6 billion, making 2.7% GDP. By 2025, the Government predicts tourism will contribute US$7.1 billion to the Pakistan’s economy.
The World Economic Forum’s Travel and Tourism Competitiveness Report (TTCR) ranked Pakistan 125th out of 136 countries. Pakistan is on a lowest ranked to the tourism for its economy rate. Because our Government is not promoting the country for the tourism.
There are some issues in our Pakistan, which has some negative impact on our country’s economy about tourism.


Every Human being wants to safe is life at first. Pakistan’s tourism is declining mainly caused by terrorism. According to the report Pakistan become 7th dangerous country in the world for travel due to terrorism and target killing. So that’s why the foreign country’s people are afraid to visit the Pakistan.


Every person needs food place and vehicle and so on for survival in everywhere. Pakistan has high priced food, hotel a and transportation, which have made Pakistan a place that is beyond the reached and affordability of tourists due to high inflation rate, middle and poor class can’t afford.


Pakistan is facing some problems of modern transportation include traffic safety], declining fuel reserves, environmental problems, and inadequate public transportation facilities. These problems are most severe in countries that depend heavily on automobile transportation. 


As we know that tourism in Pakistan is a growing industry, and nowadays our country Pakistan is facing some critical issues which are affecting on the economy of Pakistan. According to the report and some studies about the tourism, economy of Pakistan can increase through tourism, and tourism also provide employment to people. If tourists visit historical places. We can share our norms, beliefs, customs values and so on. But to develop the country’s economy we need to work on some issues which is negatively influencing on Pakistan. So, here are some steps through which we promote tourism in country.


As we all know that terrorism and target killing is the biggest issue in our country, which create hurdles in the promotion of tourism, so the firstly government need to solve this issue, when people feel secure they definitely prefer to visit Pakistan, because security is the basic need of people to overall the world. So, we should give security to tourists.


When tourists come from foreign countries, they don’t have much knowledge of the country. They don’t know which place is where and where they want to go, we should make some information Centre for the tourists for guidance, where they gain guide for the visit where they want to go.


Through publicity we can show most beautiful sites of our country to the world, which can attract the tourists to visit our Pakistan’s lovely and beautiful scenery and places. We can promote it through famous newspapers and news channels. We can give online advertisement for publicity.


Tourists may prefer clean surroundings when they stay and visit some special sites or areas that is clean. So, we should clean our environment to promote tourism for our country.

In the end, we can say that tourism not only generate huge revenue but also its helps to create an image among the nations worldwide. Recently our prime minister had said that we are going to promote tourism industry to develop our country’s economy. So, for the promotion of our country’s tourism government should have to take a strong step and have to give some basic facilities to travel agencies, by which beyond they can facilitates the tourists. So, we think that nowadays Pakistan have 2.7% billion GDP, by promoting tourism we can more and more increase the economy rate in upcoming years through tourism. So, the tourism can also play a important role in the economy of Pakistan.


Students of BBA 2K19 batch, Shaheed Benazir Bhutto University, Shaheed Benazirabad

  • Shan-e-Ashraf
  • Fatima Meer
  • Aqsa Ajmal

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